Your installed base is your next growth market.

A Chief Marketing and Technology Officer you bring in for a fraction of every week, at a fraction of the cost of a full-time executive: one senior seat that owns your marketing strategy and the technology and AI that power it. For a dealer, that means the growth motion in your installed base, the net-new push, and the technology behind both live with one accountable leader, 10 dedicated hours a week.

Dealers are a focus, not the whole book. I work across SMB and mid-market B2B, and the dealer channel gets extra depth because I have spent years in it, from print and imaging to managed services. I know the margin pressure, the recurring-revenue work, and the vendor dynamics, so we spend the time on your growth, not on background.

Yes, and that is exactly the kind of work this is built for. Adding services is the easy part. Getting your market, and your own customer base, to see the dealership as more than the hardware is a marketing and positioning problem, and that is the work. Part of it is honest segmentation: a copier base skews toward smaller accounts, managed IT economics reward larger endpoint counts, and the fit decides which accounts hear the managed IT story and which recurring services, from cybersecurity to video security and access control, fit the rest. It is work I have done firsthand: I ran Managed IT Services marketing for Xerox globally, across the US, Europe, and Canada, and as VP of Marketing at Novatech I led the marketing behind growing managed services and IT revenue from $8 million to $25 million.

It is the most common structure in the channel: a dealer adds managed IT, often by acquiring an MSP, brings on dedicated IT sellers, and the two teams end up running parallel races. Neither wants to slow their own deal to carry the other's, and the cross-sell rides on the few major-account naturals who can sell it all. You cannot build a growth number on unicorns. So I build the marketing motion to do the heavy lifting before a rep ever walks in: one growth story for the whole dealership, campaigns that warm the base account by account, and AI-assisted tools that put the other team's talk track in every rep's hands. Your reps keep selling what they sell best, and the marketing makes the whole book work harder.

Yes, hands-on, including the systems specific to this channel: Salesforce, Agent Dealer, HubSpot, and SalesChain. So a CRM cleanup, a reporting build, or a new marketing motion does not start with me learning your stack. It starts with the work.

As an embedded leadership resource, working alongside the team you already have. I help set and guide the marketing and AI strategy, then stay in the execution with you, sleeves rolled up and engaged. I am not a replacement for your marketing people. I add senior marketing and technology leadership so the strategy and the execution move together.