For Mid-Market Companies
Align the team you have around the growth number that matters.
You already have capable people, real data, active campaigns, and a sales process that works. The next level is not more disconnected activity. It is senior marketing, sales, technology, and AI leadership that connects the pieces, sharpens priorities, and turns day-to-day work into measurable progress.
What senior orchestration looks like
Four lanes, one motion.
You have the players already: marketing, sales, technology, and the number itself. Getting all four moving together is the work, and the seat I step into to own with you.
Marketing
Driving hard toward its own goals.
Pointed at one number.
Sales
Closing the leads in front of it.
One shared definition of a qualified lead.
Technology
A capable stack, with more in it than anyone has had time to unlock.
A stack that earns its license cost.
The P&L
Each lane spending to its own plan.
Everyone rowing toward the same number.
One motion
What changes with a conductor in the seat
What an aligned function gets you.
A conductor does not add headcount. It changes how the team you already have performs.
A team aligned to one number
Marketing, sales, and the P&L reading from one shared scoreboard, so every function compounds in the same direction.
AI adopted across the team, not piloted
AI in the workflows your people use every day, not a pilot still waiting on someone senior to carry it the rest of the way.
The data you already collect, driving decisions
Years of history in the CRM turned into the calls you make this quarter.
A senior seat your director can escalate to
A senior leader setting direction and owning the growth number, so the strong people you hired have a clear line to run at full speed.
What I believe
A capable team is not what holds a mid-market company back.What lifts the next level is senior orchestration: one leader connecting marketing, sales, technology, and the P&L, so the talent you already have plays in tune.
Jim Haney, AI Advisor and Fractional CMTO
Grounded where mid-market operates
Senior range, at your scale and above.
You are adding a senior seat alongside a team that already works. The range behind it has to match: marketing and technology leadership across companies from owner-led to Fortune 500, and hands-on with AI since the current wave began.
- 26
Years across sales, marketing, technology, and AI
- 31
Months of hands-on AI build experience
As of July 1, 2026
- MIT
AI and Digital Transformation certificate
Ways to work together
How a conductor steps in.
Four engagements, each tuned to one job here: bringing a team that already works into one rhythm, at the depth your function needs now.
Start here
From $199
per sales professional
Power-Ups
Working sessions that power up the sales team you already have, priced per sales professional: how they look when a prospect looks them up, then the outbound they send.
The LinkedIn Profile Power-Up: $199 per sales professional, no minimum
The AI Prospecting Power-Up: $499 per sales professional, everything included
Everything built by me before we meet, walked through live with the team
Go further
From $7,500/mo
12-month term
Fractional CMTO
Senior marketing and technology leadership in your weekly cadence, orchestrating the team and owning the number.
Direction the whole function rows toward
AI adoption across the team, not a stalled pilot
Outcomes tied to pipeline and revenue
Ship something
Scope-based
Scoped Projects
A fixed-scope build for when your team already knows what needs shipping.
Website rebuilds, CRM cleanups, AI workflow rollouts
Fixed scope, fixed timeline, fixed price
Shipped in 30 to 60 days
In their words
Built to lead across the whole function.
Jim has a very distinct blend of skills that are broad in scope and suited so well for a marketing organization. He can sit down with a sales leader and map out a strategy for an account, a team, or an entire region — and then go forward and execute on it. He is the guy you go to when you need something done right, done on time, done cross-functional, and done with a focus on originality.
Mike Dane, Marketing and Communications ExecutiveJim is an innovator. He has the unique ability to communicate best practices that engage the organization and the community to listen to the message and implement them throughout. He is a leader among his peer group by collaborating and implementing new initiatives that achieve results.
Steve Bretschger, Global Salesforce Automation Process ExpertFAQ
Questions mid-market leaders ask
What is a fractional CMTO?
Where do you fit with my marketing director or team?
Is this a replacement for a full-time CMO or CMTO?
We already ran AI pilots. What is different here?
Do you only work with mid-market companies?
How I think about this work.
Next step
Get the whole function in tune.
Give me an hour with the team and the number you are chasing, and I will show you where the lanes fall out of phase, and which one to align first.