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Haney Strategy

Managed Service Providers

Make your
managed service
easy to understand,
compare, and choose.

A buyer comparing three managed IT proposals often reads the same promises at three different prices. I lead the marketing that shows what is different about yours, from the first search to every account review.

See how I helpBook an Introductory Call

Career recommendation

“Jim understands the MSP business model, the margins, the sales cycle, and the customer. If I were still running my MSP, he would be my first call.”

Dave Moorman

MSP Founder and Owner, Former President of Novatech

I led marketing at Novatech while Dave was President.

Read Dave’s full recommendation

“Jim led marketing at Novatech while I was President, and I had a front-row seat to how he works. Together we scaled managed IT from $8 million to $25 million on the way to a private equity exit.

Jim is the best marketing mind I have ever known, and a true student of his craft. As we acquired companies across the country, he brought each of them into a single brand and story that customers understood. From marketing to technology and now AI, he puts all three to work driving the buying cycle.

Jim understands the MSP business model, the margins, the sales cycle, and the customer. If I were still running my MSP, he would be my first call.”

The growth Dave describes was the work of a whole team, and I led its marketing.

View Dave on LinkedIn, Dave Moorman (opens in a new tab)See more recommendations

Your best work is the work nobody sees.

A night at one of your clients

  1. Security updates installed on every computer.

  2. A phishing email stopped before anyone opened it.

  3. Tonight’s backup restored in a test.

  4. A failing drive flagged before it gives out.

  5. The office opens. Nothing happened.

Someone in a camel coat pulling open the glass door of a small office at first light, the desks beyond quiet and ready, the monitors dark, and low sun across the floor.

That’s the job done right.

It’s also why a buyer can’t tell your proposal from the next one, and why a client at renewal asks what they’re paying for.

I make the work visible.

A buyer weighs you at three moments. At each one, the answer is already there, in specifics a careful person can check.

  1. Before the sales call

    Who are they, and do they work with companies like ours?

    Your website and search results say who you support, what you know, and who answers when something breaks.

  2. During the comparison

    How is this different from the other quotes?

    Your proposal shows what happens overnight, what is included, and who they will work with.

  3. After the agreement is signed

    What did we get for this?

    Each account review shows the work in your client’s terms, including the problems that never reached them.

Your sales lead and account managers own these conversations. I set the priorities, brief the people doing the work, and make sure the answers exist.

Across a conference table in morning light, one person hands a spiral-bound report to another, who reaches to take it.

Account review

Handled before it reached you

  • Security updates, every night
  • Phishing stopped before anyone clicked
  • Backups tested by restoring them
  • A failing drive replaced in time

Your clients are asking about AI.

Start inside your own shop, with the writing that shows the work: ticket notes, client updates, and quarterly review packs.

Workshop

Led a sold-out AI workshop for 120 MSP leaders at IT Nation Connect 2025.

Career recommendations

“His knowledge of fusing AI into marketing strategies is truly impressive, and his expertise shines through in every session.”

Bri Allen

Group Manager, Partner Marketing at ConnectWise

Verify on LinkedIn, Bri Allen (opens in a new tab)

“He has successfully integrated AI into marketing workflows, enhancing efficiency and maintaining the human element in AI-driven processes.”

Natalie Suarez

Cyber Advisor at Huntress

Verify on LinkedIn, Natalie Suarez (opens in a new tab)

Claude Team Training

View details & pricing

Where it usually begins.

Lead your marketing with me, or start with one piece of it.

  • All three moments

    Fractional CMO

    I lead your marketing week to week, alongside your sales lead and account managers.

    View details & pricing

  • Before the sales call

    Search & AI Visibility

    I make sure Google and AI tools give a referred buyer the right answer about you.

    View details & pricing

  • Before the call and the comparison

    Website Rebuild

    I build a site that answers a buyer’s questions before the first call.

    View details & pricing

What MSP owners ask me.

Where do you stop and our sales and technical people start?
Your sales lead owns buyer conversations and closing. Your technical leaders own service delivery and security advice. Your account managers own client reviews. I own the marketing direction and the agreed work that supports all three.
Most of our business comes from referrals. Is this still relevant?
Yes. Referrals stay valuable. The work makes a referred buyer’s research easier, and it adds other sources at a pace you choose.
Will you need time to learn our tools?
I’m familiar with common MSP platforms from years in the channel, including ConnectWise, SentinelOne, Huntress, Fortinet, KnowBe4, and Microsoft. I’ll still need to understand your setup, processes, and how your team uses them.
Is there a size of MSP this fits?
There is no revenue line. An owner-led MSP with a clear priority can start with one project. Ongoing leadership fits when the work is continuing and someone on your side can make decisions.

See your MSP the way a buyer does.

We’ll talk through how a buyer meets you today, from the first search to the account review. You’ll leave the call knowing where I’d start, and why.

Book an Introductory Call

60 minutes, directly with Jim. No preparation needed.

Prefer email? jim@haneystrategy.com

See everyone I work with