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Haney Strategy

Services

Four ways to cut the noise and move the number.

A growing business has a lot in motion. My job is to help you separate the signal from the noise and focus your team on the few things that move the P&L. Pick the way in that fits where you are right now.

Pricing posted

Every price is on this page. One number waits for a look: a rebuild’s exact quote, from a scoping call.

Built for SMB and mid-market B2B companies. Senior AI, marketing, and technology leadership, scoped to where you are.

01 · The Flagship

Fractional CMTO

From $7,500/mo

12-month rate · full ladder below

Senior AI, marketing, and technology leadership in your weekly cadence.

See the seat
02 · The Search

Search & AI Visibility

$2,500Visibility Review

credited in full to the $10,000 Foundation

A stronger organic foundation across Google and AI answers.

See Search & AI Visibility
03 · The Training

Claude Team Training

$6,500

per team · four weeks · your team demos it

One team's real work, rebuilt to run with Claude in four weeks.

See Claude Team Training
04 · The Rebuild

Website Rebuild

From $5,000fixed quote

larger builds from $15,000

Rebuilt so buyers find you, stay longer, and raise their hand.

See the Website Rebuild

01 · Fractional CMTO

Senior leadership in your weekly cadence.

Senior AI, marketing, and technology leadership at your table, on retainer, for a fraction of the cost of a full-time hire. I sit in your leadership cadence and roll up my sleeves alongside your team. A doer, not just an advisor.

  • A dedicated seat: 10 hours every week, tracked and reported monthly
  • Strategic direction across AI, marketing, and technology
  • Direct execution alongside your team, not just advice

See the Fractional CMTO seat →

Posted rates

  • 6-month commitment

    $51,000 total

    $8,500/mo
  • 12-month commitment

    $90,000 total · best value

    $7,500/mo

Six or twelve months, then month to month at your locked rate.

02 · Search & AI Visibility

Easier to find. Easier to trust. Easier to choose.

Your business has expertise worth finding. I help buyers discover it, understand what you offer, and see credible reasons to choose you. Organic SEO and answer engine optimization, with agreed improvements implemented and measured.

  • Five visibility checks, a documented baseline, and an implementation brief
  • Two new or rebuilt pages, plus specified corrections elsewhere
  • An included re-test ninety days after the agreed work goes live

See Search & AI Visibility →

Posted terms

  • Visibility Review

    Credited in full

    $2,500
  • Search & AI Foundation

    Total · ninety days of work, re-test included

    $10,000
  • Visibility Re-test

    Optional, cancel any time

    $199/month

03 · Claude Team Training

In four weeks, one team runs its real work with Claude.

One manager, the people on that team, and the client updates, quotes, and reports they already produce every week, rebuilt to run with Claude, Anthropic's AI assistant. Every workflow still ends at a person's sign-off, and it closes with the team demoing its own work, running, to you.

$6,500

One team · Four weeks

See Claude Team Training →

  1. Week 1

    Choose and build

    Select the first task, establish a baseline, and build the first workflow.

  2. Week 2

    Use and improve

    Try it on real work, review the results, and document the process.

  3. Week 3

    Apply what works

    Build the next two related workflows and test them between sessions.

  4. Week 4

    Demonstrate and hand over

    The team runs its work, reviews the scorecard, and agrees on the manager’s routine.

04 · Website Rebuild

A site built around what your buyers ask.

I find the questions your buyers ask before they call, write every page to answer them, and build the site so Google and AI answers can find it. You own all of it from day one.

  • $5,000 to $8,000

    A concise site for your business.

  • $8,000 to $15,000

    Dedicated pages for your services.

  • $15,000 to $25,000

    Services, industries, and locations.

Your quote is fixed and in writing before any work starts.

See the Website Rebuild →

haneystrategy.com
The Fractional CMTO page on haneystrategy.com: the headline and the definition under it, a recommendation from a technology executive, what changes in the business, the first 90 days, and pricing with its term.
  • 1What is it?
  • 2Who vouches for it?A technology executive's recommendation, right after the opening.
  • 3What will change?

Recommendations

What working with me looks like.

Jim brings an impressive mix of marketing, business, and sales acumen to his role. He knows what it takes to motivate those around him and has consistently led by example. Jim's creativity is second to none — he elevated our marketing and visual communications portfolio to a completely new level.

James CurryJames Curry, Director of Information Technology at VITALSpace

Jim is the true definition of an insightful, innovative, relevant marketer. He is very well respected.

Suzanne PayerSuzanne Payer, Vice President of Enterprise Sales at Esquire Deposition Solutions

He can sit down with a sales leader and map out a strategy for an account, a team, or an entire region — and then go forward and execute on it.

Mike DaneMike Dane, Former VP of Marketing at Flex Technology Group

FAQ

Common questions.

What does “fractional” mean?
A fractional executive gives you a senior leader for a fraction of every week, at a fraction of the cost of a full-time hire. You get the experience, the seat at your table, and the accountability, sized to what your business actually needs. My flagship engagement works this way: I serve as your Chief Marketing and Technology Officer, or CMTO, 10 dedicated hours every week on retainer.
How much of your time do I actually get?

Each engagement has its own cadence and depth.

Search & AI Visibility runs on fixed windows: ninety days for assessment and implementation, then an included re-test ninety days after the agreed work goes live.

The Website Rebuild is a fixed-price project, quoted before any work starts. It is done when the new site is live and its 90-day re-test is in your hands.

The Fractional CMTO retainer is a dedicated seat: 10 hours of my time every week, in your weekly leadership cadence, tracked and reported with your monthly invoice. Weekly calls, weekly milestones, and weekly deliverables, all pointed at measurable business outcomes.

What’s the minimum engagement length?

The Fractional CMTO seat runs on a six-month or a twelve-month term. Your term is the commitment: after it, the seat continues month to month at the rate you locked in, with thirty days’ notice either way.

If you started on the twelve-month term, you stay at the twelve-month rate going forward. If you started on the six-month term and commit to a full year at any point, the rate drops to the twelve-month level from that month forward. Whatever your most recent commitment level is, that’s the rate you keep.

Shorter, defined work is a fixed-price project instead: a website rebuild, a CRM build, or a large AI workflow build, scoped and priced on the intro call.

Search & AI Visibility and the Website Rebuild are scoped to their own timelines and don’t carry minimums.

Do you work with my existing team, or replace anyone?

I work with your existing team. I can also work alongside any agencies or consultants you have in place, and run point on them when that’s useful.

The role is leadership and execution combined. I drive direction, decisions, and senior-level execution alongside your team. I roll up my sleeves and work alongside the people you’ve already built around you.

What’s not included?

Anything outside of our scoped agreement.

If the scope of work starts to shift or evolve mid-engagement, we pause and reassess together. Every engagement is built around a specific measurable outcome. If the work starts pulling in a different direction, we either reshape the scope deliberately or stay focused on what we agreed to. That’s how we make sure the engagement actually delivers on the goals you set, instead of drifting.

Can we start with a smaller engagement and expand later?

Yes, absolutely. A $2,500 Visibility Review is one way to start, and so is a website rebuild, quoted at a fixed price before any work starts. Each one gives both sides a clear, scoped way to start working together before considering a longer commitment.

The goal is to mirror the agreement to your actual business needs, not to box you into the largest engagement on the menu. If the right next step is a smaller one, that’s where we start.

Can I see references of your past work?

There are 65+ recommendations on my LinkedIn profile from the partners, colleagues, and executives I have worked with. They function as both recommendations and references, and they’re public so you can read them in full context. A curated set is also featured on the Recommendations page.

If you’d like to speak with a specific reference for a specific use case, that’s easy to arrange during our introductory conversations.

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Next step

Let's start a conversation.

We’ll walk through where you are, where you’re trying to go, and whether one of these engagements is the right fit. Straight answers, no pitch.