Search & AI Visibility
A stronger organic foundation across Google and AI answers.
Your business has expertise worth finding. I help buyers discover it, understand what you offer, and see credible reasons to choose you. Organic SEO and answer engine optimization, with agreed improvements implemented and measured.
An introductory conversation. Directly with Jim.
Built for established B2B service companies.Deep experience with MSPs and office technology dealers.
The buyer’s view
Two ways in. One business.
Search results
Can the right buyers find you?
Relevant results. Clear information. A useful page.
AI answers
Do the answers do you justice?
Accurate descriptions. Useful answers. Evidence behind the claims.
A stronger path to the next conversation.
Search rankings are one signal. AI answers need their own checks.
Close the gap
A referral, an ad, a Google search, an AI answer. However a buyer gets to you, the next questions are similar: Do you do what I need? Can I trust you? Is it worth a conversation?
01 / Discovery
Your services have evolved. Your website and business listings still tell an older story.
02 / Confidence
The expertise, comparisons, and customer proof that build trust are missing when buyers research you.
03 / Conversion
You’re investing in attention. The information and next steps underneath it need work.
Inside the work
Consider an office technology company with a capable managed IT team, and an online presence that still mostly says “copiers.” Here’s how I would investigate the gap.
Illustrative scenario · Not a client result or live engine output
Field notes / sample 01
When your capabilities outgrow your reputation
The buyer’s question
“Can this company manage our IT, or does it mainly handle printers?”
Google / hypothetical finding
The company appears in branded results. Its managed IT page lists services but leaves support coverage, onboarding, and responsibilities unexplained.
Being found does not answer the buying question.
AI answers / hypothetical finding
A sampled answer describes a copier provider. The sources behind it emphasize print; credible information about managed IT is thin.
Inspect each engine and its sources separately.
The decision
Verify the actual IT offering, then repair the information buyers and engines can use. One missing AI mention alone would not justify the project.
From finding to finished work
Make the actual service easier to understand and verify.
Illustrative page excerpt
Your print agreement does not include IT support. Managed IT is a separate service, with its own onboarding plan, covered systems, support hours, and response commitments. Before you move forward, we review your environment and put those responsibilities in writing.
The judgment
Publish the facts the team can stand behind. Add a page only when a distinct buying question earns one.
Three separate kinds of evidence
Keep the work, the visibility, and the business results distinct.
| What we track | What would count as evidence |
|---|---|
| Completed work | Published pages, verified access, corrected records, and a tested inquiry path. |
| Visibility & accuracy | Repeat the agreed questions in Google and each selected answer engine. Record mentions, citations, recommendations, accuracy, sources, dates, and test conditions. |
| Commercial response | Relevant visits, qualified inquiries, and opportunities where observable, supported by sales feedback and how buyers say they found you. |
The next decision
Maintain, refine, expand, or stop. The re-test, ninety days after the agreed work goes live, gives us a review point; it does not guarantee a ranking, citation, or revenue increase.
The value is in the diagnosis, the decisions, and the improvements that actually ship.
See the engagementThe Five Visibility Checks
We assess the business broadly, then agree on the work that matters most. Every check leads to evidence, a priority, and a practical next step.
Can Google and relevant answer engines reach your important pages and read the information on them? I check access, indexing eligibility, readable content, and avoidable technical barriers.
Google, ChatGPT, Claude, Gemini, and Perplexity have different controls. We check the relevant systems individually.
You receive
Documented barriers, agreed corrections, and verification of what was fixed.
Who you are. What you offer. Who and where you serve. I compare your website and agreed public records, then examine how sampled answers actually describe the business.
You receive
Clearer company and service information, corrected inconsistencies, and a record of any remaining inaccuracies.
We use sales conversations, customer questions, and available search data to identify what buyers need to know: fit, cost, implementation, alternatives, limitations, and proof.
I turn your team’s expertise into useful pages with a clear path to a conversation.
You receive
Agreed pages built around real buying questions and the evidence needed to answer them.
Do records outside your website agree with it? Do credible sources support your claims? Consistent profiles establish identity. Customer evidence, relevant reviews, and credentials provide different kinds of support.
You receive
Priority corrections to agreed records and a practical plan for closing evidence gaps.
We establish a baseline, repeat comparable tests, and connect observable inquiries to sales feedback. You can see what changed and what remains uncertain.
You receive
A record of completed work, platform-specific observations, and commercial outcomes where they can be measured.
The engagement
Start with the whole picture. Agree on the priorities. Build the foundation on a suitable existing website.
Assessment + implementation + retesting
A defined engagement to investigate the gaps, implement agreed improvements, and assess what changes.
$10,000 total
Ninety days for assessment and implementation, then an included re-test ninety days after the agreed work goes live
Visibility Review included
Standard scope agreed in writing before work begins. The timing commits us to a documented follow-up; it does not guarantee rankings, AI recommendations, or revenue.
One existing company website, with agreed markets and priorities. Rebuilds, multiple brands, substantial custom development, CRM reconstruction, and broad earned-media work are scoped separately.
The Visibility Review gives you the evidence, priorities, and an implementation brief your team or agency can use. If you continue with the standard Foundation, the review is included in the $10,000 total. Your remaining investment is $7,500. If a Website Rebuild is the right recommendation, the full $2,500 credits toward that separately quoted project instead.
After the re-test
$199 per month · cancel any time
Optional, and only after the included re-test, which needs no subscription. Each month I repeat the agreed checks and buyer questions, compare them against your baseline, and report what changed and what needs attention. No grades, no included fixes. Smaller fixes are quoted separately.
01 / Establish
Agree on what matters. You provide access, a decision-maker, and time with people who know the business.
02 / Implement
Turn findings into work. I lead the diagnosis, set the priorities, and direct implementation. Where specialist support is needed, I coordinate it and personally verify the completed work. You have one accountable lead throughout: me.
03 / Revisit
Make the next decision. Ninety days after the agreed work goes live, we re-test: completed changes, comparable tests, inquiry evidence, and whether more work is worthwhile.
Jim Haney
Founder · AI Advisor & Fractional CMTO
Why Haney Strategy
I’ve spent 27 years across sales, marketing, technology, and AI, with experience inside SMB, mid-market, and Fortune 500 environments.
That changes the questions I ask. Is the offering clear? Is the evidence credible? Will the next improvement help a buyer make a decision? Does the opportunity justify the investment?
Sometimes the right answer is a focused project. Sometimes it’s a smaller correction for your existing agency, a more pressing sales problem, or waiting. The review should make that decision clearer.
“He has a unique ability to see the bigger picture and align strategies to deliver results that truly make an impact.”
Billy Turner · SVP, Managed Services at Secur-Serv Professional recommendationBefore we talk
Start with the business
Bring your website, your business priorities, and what you already have in place. We’ll talk through the gap, the likely investment, and whether a closer review makes sense.
Book an introductory call directly with Jim.
Prefer email? jim@haneystrategy.com
A useful first conversation