Skip to main content
Haney Strategy

Fractional Chief Marketing & Technology Officer

AI advisory
& fractional CMTO leadership.

Built for SMB and mid-market companies.

Haney Strategy helps SMB and mid-market businesses turn the latest AI capabilities and proven marketing playbooks into measurable revenue growth.

Start with a discovery conversation

Grounded across SMB, Mid-Market, and Fortune 500 environments, with deep experience in the office technology B2B channel.

All Signal. No Noise.

By the numbers

Proof, not promises.

  • 26

    Years across sales, marketing, technology, and AI

  • 65+

    LinkedIn recommendations from peers and clients

  • 2024

    Hands-on with frontier AI

  • 200+

    MSP leaders trained on AI at IT Nation, 2024-2025

The promise

Every plan tied to outcomes.

Across Fortune 500, mid-market, and SMB, I’ve seen the same pattern in every company: motion gets confused with progress. Marketing becomes a vending machine for sales tools, AI gets piloted in silos, CRMs fill up with activity but no insight, and somewhere along the way the work stops tying back to the question every leader is actually asking: how does this move the P&L?

The companies that break out of that cycle don’t need more activity. They need two things: clarity on what moves the needle, and the execution to deliver it. That’s what I bring. I spot the noise fast because I’ve watched it kill momentum across every kind of business. I know where the landmines hide. And I know how to walk straight down the path of signal.

My promise is direct. Every plan I build ties to measurable outcomes we agree on up front. Every action carries a P&L correlation, whether that’s a direct KPI or a measurable contribution. Nothing gets shipped that doesn’t have a dollar-sign tie. That’s what “all signal, no noise” means in practice.

The Why
Jim Haney speaking on stage.

Jim Haney

Founder, AI Advisor & Fractional CMTO

Certification held in AI & Digital Transformation from MITMIT

Does any of this sound familiar?

Most companies have plenty going on. They're just not sure any of it is working.

  • Customers won't stop asking about AI. You still don't have a real answer.

    Customers are asking. Your team is poking at ChatGPT and Copilot. None of it has turned into a real strategy, a customer answer, or a service you can sell.

  • Your team has ChatGPT, Copilot, and three other tools. Your P&L hasn't noticed.

    The tools are moving faster than your operating model. More experiments. More opinions. More meetings. Not enough decisions, shipped work, or real impact.

  • Marketing is busy. Sales is frustrated. Revenue is flat.

    Your team is shipping campaigns, brochures, emails, events, content. The work feels scattered. Strategy, follow-up, attribution, and sales alignment haven't caught up.

  • Your margins keep getting thinner. Your recurring revenue still isn't filling the gap.

    Margins are tightening. You want stronger recurring, better attach, a more durable model. Sales and marketing haven't caught up to the strategy.

  • Your dashboards are pretty. They're also lying to you.

    The CRM is inconsistent. The website looks fine but isn't producing qualified demand. Search visibility is thin. Reports exist. Clarity doesn't.

  • You don't need another deck. You need outcomes that ship.

    Outside help can bring real ideas. The gap is usually between recommendation and result. What closes it is execution that connects marketing, sales, systems, and leadership.

Sound familiar? Let’s talk.

Start with a discovery conversation

Work with me

Four ways to start

Senior AI, marketing, and technology leadership. Engage on retainer, or scope a single project, workshop, or diagnostic. Pick what fits where you are right now.

The Flagship

Fractional CMTO Retainer

For when the work needs senior leadership, ongoing.

Senior AI, marketing, and technology leadership at your table, on retainer, without the full-time exec salary. Sized to what your business actually needs.

A senior leader driving the work, not just advising on it.

Learn More
Or

  • Strategic Roadmap

    For when you're flying blind and need a real diagnosis.

    A paid, two- to three-week deep dive across your AI, marketing, and CRM work. No surface-level audit, no generic templates.

    Leave knowing exactly what to fix and in what order.

    See how it works

  • Project Sprints

    For when you know what needs to ship.

    Fixed scope, fixed timeline. Common sprints include website rebuilds, AEO and SEO optimization, CRM cleanups, AI workflow rollouts, and content engine launches.

    Shipped in 30 to 60 days.

    See how it works

  • Workshops

    For when your team needs to level up, fast.

    Half-day or full-day, virtual or on-site. AI for marketing and sales, AI for operations, sales enablement, or whatever your team needs to actually use.

    Skills they can use Monday morning.

    See how it works

Not sure which fits? Let’s figure it out together →

Recommendations

What peers say about the work.

Jim doesn’t just ‘do marketing.’ He gets it. He knows how to blend strategy, creativity, and business acumen in a way that actually moves the needle.

Mandy McEwenMandy McEwen, Founder, Mod Girl Marketing and Luminetics

Jim combines deep marketing expertise, strong technical skills, and sharp business acumen. He’s the go-to for getting results.

Billy TurnerBilly Turner, SVP Managed Services, Secur-Serv
See more peer recommendations →

Signal Notes

Latest from Signal Notes

Signal Notes are where I think out loud. Long pieces that work a single marketing or AI problem all the way through, from live client work and my own testing.

See all Signal Notes →