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Haney Strategy

Fractional CMTO

One senior seat for AI, marketing, and technology.

A fractional CMTO is one senior leader for your marketing, plus the technology and AI most CMOs hand off. You get 10 dedicated hours a week from day one, at a fraction of the cost of a full-time executive, spent cutting the noise and moving the number.

Book an Introductory Call

The seat

  • 10 hours

    Dedicated time every week, tracked and reported monthly

  • Weekly

    Calls, milestones, and deliverables in your cadence

  • One leader

    Across AI, marketing, and technology

  • 6 or 12 months

    Your term, then month to month at the rate you locked in

From a technology executive

“His ability to combine strategic thinking with a deep understanding of customer needs has been instrumental.”

Carl Pottkotter
Carl Pottkotter

VP of Technology at Harrow

What changes

What a retainer changes in your business.

Every month on retainer, you get a senior leader who has done the work, not just advised on it. Here is what you should see change.

  • The work moves every week.

    You get a senior leader in your business on a weekly cadence, not a sliver of attention split across a dozen clients. Direction gets set, and then the work gets done: by me, alongside your team, or with me running point on the agencies and vendors you already pay.

  • The gaps between your departments close.

    Growth problems usually live in the space between marketing, sales, and the systems underneath them. I have spent my career across sales, marketing, technology, and AI, so I can see how a move in one area plays out in the others, and I connect the buyer, the message, the sales process, the data, and the people accountable for each.

  • AI stops being a topic and starts being a tool.

    I move your team past curiosity and into use cases that fit how they actually work, workflows they run every week, and the enablement to trust them. Adoption you can see in the business, not a pilot nobody opens twice.

  • Your priority list gets shorter.

    Not every idea deserves resources, and not every tactic deserves another meeting. I bring the signal-versus-noise lens to your leadership table and make the case for the few moves that will move your number. The call is always yours.

The seat, in your market:

The first 90 days

Senior leadership that moves fast.

Every engagement is shaped to your business. This is the shape of the work, not a script.

  1. 30First 30 days

    Get inside the business.

    I learn how you actually make money and grade where you stand across pipeline, marketing, systems, and AI use. You end the month holding a baseline scorecard and a prioritized plan your leadership team signs.

  2. 60Days 31 to 60

    Set direction, start moving.

    We ship the first no-regret moves: a funnel step fixed, a system cleaned up, and one workflow in a team's hands. I point your agencies and vendors at that same plan, so everyone is working the priorities we set.

  3. 90Days 61 to 90

    Show measurable movement.

    First campaign live, first AI workflow adopted, and the pipeline measured against your day-30 baseline. Revenue follows your sales cycle, so the scorecard shows the movement before the P&L does.

Pricing

One seat. Two ways to commit.

The seat is the same at both terms: 10 dedicated hours of my time each week, more than a full business day, tracked and reported with your monthly invoice. The longer the commitment, the lower the rate. Your term is the commitment, and after it the seat continues month to month at the rate you locked in, with thirty days' notice either way.

  1. 6-Month Retainer

    The starting term. Room to set direction and ship the first real wave of outcomes.

    $8,500/mo$51,000 over six months
  2. 12-Month RetainerLowest rate

    A full year to build, ship, and compound. The lowest rate, locked in.

    $7,500/mo$90,000 over twelve months
What the seat owns
Inside the seat.
Strategy, priorities, the weekly leadership cadence, direction of your team, agencies, and vendors, plus senior hands-on work across marketing, systems, and AI within the 10 hours.
Through your team and partners.
Execution capacity you already pay for, pointed at the priorities we set.
Scoped separately as a project.
A website rebuild, a CRM build, or a large AI workflow build: fixed price, defined finish, priced on the call.
Not in the fee.
Software subscriptions, media spend, and outside production.
Start smaller

A seat starts at $8,500 a month with a six-month commitment. Shorter, defined work is scoped as a fixed-price project on the call. The smaller way in is a Power-Up, a fixed-price way to power up one part of your business first. Two are working sessions for your sales team, priced per sales professional. A third brings your whole company up to a defined standard for how Google and AI find you.

See the Power-Ups →
Book an Introductory Call →

FAQ

Common questions

What does “fractional CMTO” actually mean?
Two ideas in one title. Fractional means you get a senior executive for a fraction of every week, at a fraction of the cost of a full-time hire. Here, that is 10 dedicated hours a week, tracked and reported monthly. CMTO stands for Chief Marketing and Technology Officer: one seat that owns your marketing strategy and the technology and AI that power it. If you have been searching for a fractional CMO, this is that seat, plus the technology and AI build most CMOs hand off.
How is this different from hiring a full-time CMO or CTO?
A full-time CMO or CTO is the right move when you need a dedicated executive in the seat every day, and it comes with an executive search, a senior salary and benefits, and a long-term commitment. The retainer gives you that same caliber of leadership right now, without the search or the overhead, and it covers marketing, technology, and AI in one seat rather than two full-time hires. You size the commitment to what your business needs today and scale it as you grow, for a fraction of the cost of a full-time executive.
Do you replace my team, or work with them?
I work with the team you have already built. I can also work alongside any agencies or consultants you have in place, and run point on them when that helps. The role is leadership and execution combined: I drive direction and decisions, and I do senior-level work next to your people.
What happens after the term?
The seat continues month to month at the rate you locked in, with thirty days' notice either way. If you started on the six-month term and commit to a full year at any point, the twelve-month rate applies from that month forward. Whatever your most recent commitment is, that is the rate you keep.
What if we need more than 10 hours a week?
If the work needs more than 10 hours a week, we review the need against your scope and add the hours it calls for. Your monthly fee adjusts to match the larger weekly block, so more hours means a higher monthly rate, re-scoped and signed once rather than billed ad hoc by the hour. A bigger one-off build, like a website rebuild or a CRM build, is scoped separately as fixed-price project work around the seat.
What does “technology” cover in this seat?
In this seat, technology means the systems that run marketing and revenue: your CRM, marketing automation, data and reporting, and the AI workflows your team uses every day. It does not mean your network, your security stack, or internal IT. If you are an MSP, that is your business, and I stay out of it.
Related thinking

How I think about this work.

Next step

Let's see if a retainer is the right fit.

Book an introductory call. We will talk through where your business is, what senior leadership would change, and whether this is the right next step.

Book an Introductory Call