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Haney Strategy

Fractional CMTO Engagements

One senior seat for marketing, technology, and AI.

You have a team, a stack, and plenty in motion. A fractional CMTO is the fractional CMO seat, plus the technology and AI build most CMOs hand off. I bring the senior direction that points all of it at the few things that move the P&L. In your weekly cadence, we separate signal from noise together, I make the case for where to focus, and I execute alongside your team. The call is always yours.

Book an Introductory Call

Overview

What the retainer covers.

  • Weekly

    Calls, milestones, and deliverables

  • 3-month

    Minimum engagement, month-to-month after

  • One leader

    Across AI, marketing, and technology

What you get

What a retainer puts in your corner.

Every month on retainer, you get a senior leader who has done the work, not just advised on it. Here is what that brings to your business.

  1. Senior-level perspective.

    Most leaders go deep in one discipline. I have spent my career across sales, marketing, technology, AI, and leadership, so I can see how a move in one area plays out in all the others, and bring that whole-business view to the table alongside your team.

  2. Execution, not just advice.

    Strategy and the work to back it up. I can set the direction and help get it done, whether that means doing it myself, working alongside your team, or running point on your agency partners.

  3. Cross-functional clarity.

    The gaps between departments, closed. Growth problems usually live there. I connect the buyer, the message, the sales process, the systems, the data, and the people responsible for making it all work.

  4. AI and technology adoption.

    Past the hype and into real use. I move your team beyond AI curiosity into practical use cases, workflows, enablement, and adoption that show up in business outcomes.

  5. A bias toward signal.

    Focus on what actually moves the number. Not every idea deserves resources, and not every tactic deserves another meeting. I help your team see what matters, what is missing, and what moves next.

The first 90 days

Senior leadership that moves fast.

Every engagement is shaped to your business. This is the shape of the work, not a script.

  1. First 30 days

    Get inside the business.

    I learn how you actually make money, audit the marketing, technology, and AI you have, and set the baseline we will measure everything against.

  2. Days 31 to 60

    Set direction, start moving.

    We lock the priorities, make the first no-regret AI and technology moves, and clear what has been slowing the team down.

  3. Days 61 to 90

    Show measurable movement.

    First campaign live, first AI workflow in your team's hands, first movement in the pipeline you can see in the numbers.

Pricing

One retainer. Pick the commitment that fits.

Same engagement, same access, every month. The longer the commitment, the lower the rate. There is a three-month minimum, and it moves to month-to-month after that.

  • 3-MonthRetainer
    $7,500/mo$22,500 over three months

    The fastest way to put senior leadership in your business and feel the difference.

  • 6-MonthRetainer
    $6,500/mo$39,000 over six months

    Room to set direction and ship the first real wave of outcomes.

  • 12-MonthRetainerLowest rate
    $5,500/mo$66,000 over twelve months

    A full year to build, ship, and compound. The lowest rate, locked in.

Three-month minimum, then month-to-month. Whatever your most recent commitment is, that is the rate you keep.

Start smaller

A retainer starts at $22,500 over three months. Not ready for that? The Strategic Roadmap is a fixed $4,500 for two weeks, and it credits back in full when you continue into a 6- or 12-month engagement.

See the Strategic Roadmap →
Book an Introductory Call →

FAQ

Common questions

How is this different from hiring a full-time CMO or CTO?
A full-time senior marketing and technology executive is a major salary, plus bonus, equity, and benefits, and it is a fixed cost whether a given month's workload justifies it or not. The retainer gives you that level of leadership without the fixed overhead, and you can size the commitment to what your business actually needs right now.
Do you replace my team, or work with them?
I work with the team you have already built. I can also work alongside any agencies or consultants you have in place, and run point on them when that helps. The role is leadership and execution combined: I drive direction and decisions, and I do senior-level work next to your people.
What happens after the three-month minimum?
It moves to month-to-month at the rate you locked in. If you started on the six-month plan and extend to a full year, your rate drops to the twelve-month level for the rest of the engagement. Whatever your most recent commitment is, that is the rate you keep. The structure rewards a longer commitment without penalizing a shorter one.
Related thinking

How I think about this work.

Next step

Let's see if a retainer is the right fit.

Book an introductory call. We will talk through where your business is, what senior leadership would change, and whether this is the right next step.

Book an Introductory Call