Website Rebuild
Buyers start their research inside AI answers now, and they land on websites late in the journey, already comparing. I rebuild your site for that journey: organized around the questions buyers actually ask, and structured so the engines that answer them can quote you.
Five questions every buyer walks in with
And what a typical B2B website gives them
The pattern almost everywhere: answers for the buyer who already decided, nothing for the ones still deciding. The rebuild starts by mapping every question your buyers ask and giving each one a page.
Not a redesign
A redesign makes the old job prettier. A rebuild reorganizes the site around the questions buyers ask on the way to a decision, and makes those answers liftable by the engines that now answer them. Built for the buyers who visit and the AI engines they ask first.
Run the math
Round numbers, the way I walk it on a call. Take one month of traffic on a typical B2B site and follow where it goes.
Were some of the 690 bots, competitors, and vendors poking around? Absolutely. That is exactly why the bar is ten percent and not a fantasy number. Even ten percent is 69 raised hands. You got ten.
Written for ego, not for the customer.
Pages organized around the company chart instead of the questions buyers walk in carrying.
Pretty on the surface.
Behind the curtain, missing what the AI engines need to even know it is there.
Built in layers.
Years of different hands, broken interlinking, and aging plugins quietly dragging speed down.
A website can be an incredible asset. It can also be an anchor, while looking pretty in the process.
What the rebuild builds
The headline on this page is a spec, not a slogan. Every rebuild ships the three behaviors in it.
Buyers find you.
Built to the same seven-part standard the AI Search Power-Up grades against: fast, crawlable, machine-readable, and structured so AI engines can lift your answers and cite you by name. Your site becomes signal for your ideal customer, in the places they now ask first.
Buyers stay longer.
Every page answers a real question from the map, then hands the visitor the next one. No dead ends, no org-chart navigation. Buyers linger longer when they are getting answers, and the site walks them, question by question, toward a decision.
Buyers raise their hand.
Each page is built to produce one action, with the barrier most likely to stop it named and designed against. The copy is written by me, in your voice, for your buyer. Words are the part of a website that sells, and the part most projects leave to the client.
How it runs
Three phases, each with a number you saw before it started, and everything you hold is written down.
The buyer journey mapped before a pixel moves: every question, every page's job, your current site graded, and the exact build quote.
Copy, design, and engineering to the standard, then launch engineering: redirect map, indexing, and a recorded baseline. No search equity dies in the move.
The new site re-scored against the same standard and your day-one baseline. Movement documented in both directions.
Inside the Blueprint
The Blueprint is a working strategy document, not a proposal. Six things get decided in it, with you, before a pixel moves, and it ends in a number.
The seven-part standard
Technical foundationEntity clarityAnswer readinessContent engineAuthority footprintMarket presenceMeasurement
The same bar the AI Search Power-Up grades against, spelled out in full there. See the standard
The Blueprint
Prepared for your company
Contents
Every question your buyers ask on the way to a decision, organized by how close to buying each one is, and each assigned to a page or flagged as a gap.
Every way a buyer arrives, from AI answers to search to referral, mapped to the path they walk and the site's one job at each step.
Scored against the seven-part standard for an honest baseline. This is where the repair-or-rebuild fork gets called.
Page by page: the one action it exists to produce, the barrier most likely to stop it, and the design decision aimed at that barrier.
Whether you publish your prices is a strategy decision. We make it together, inside the Blueprint.
How your team edits and publishes after launch, answered for your company instead of by a platform default.
Your exact build quote, with the $5,000 credited inside it when you proceed.
After the Blueprint
The fork comes after the $5,000 step, not before the $25,000 one. When you make this call, you are holding the plan and your exact number.
Your exact quote, from $25,000 all-in, with the $5,000 you already paid inside it. Strategy, copy, design, build, launch engineering, and the True-Up, from one senior seat.
One rebuild in the shop at a time. A finished Blueprint holds your place in the queue.
The Blueprint is yours outright: the question map, the architecture, and every page's job, written so any competent shop can execute it.
The $5,000 never bought a website. It bought the exact number and the plan before the bigger commitment, instead of a padded guess after it.
The proof
Most rebuild pitches end with a portfolio link. You are already inside this one. The page you are reading answered what fractional means before you asked, published every price with its term, and walked you here from wherever you landed. Grade it against the standard. That is the inspection I invite on every page.
Strategy, copy, design, and build from one senior seat. No hand-offs, no bench.
26
Years across sales, marketing, and technology, from SMB to Fortune 500.
Certification held in AI & Digital Transformation from MIT.
Jim brings an impressive mix of marketing, business, and sales acumen to his role. He knows what it takes to motivate those around him and has consistently led by example. Jim's creativity is second to none — he elevated our marketing and visual communications portfolio to a completely new level.
James CurryDirector of Information Technology at VITALSpacePricing
$5,000
fixed · credits in full toward the Build
Published before I ever see your site, and it credits in full when you build.
If you stop there, the Blueprint is yours outright: a plan any competent shop can execute.
Then the build
From $25,000
all-in · $5,000 Blueprint credited inside
The Blueprint produces your exact fixed quote. One number, no open meters, and everything below is inside it.
Every build starts as a Blueprint, and the $5,000 it costs is already inside this number.
Questions
Next step
This should be the last rebuild you buy: built to a published standard, proven by the True-Up, on a foundation you own from day one. Start with a conversation.
Book an Introductory CallBringing the site you already have to the standard instead? That is the AI Search Power-Up. See the AI Search Power-Up