The latest note · August 26, 2026
How AI Search Actually Works
Google hands your buyer a list. An answer engine hands them an answer. This is what happens in between, in plain English, and the five checks that decide whether your company is in it.
Website, Organic Search & AI Search18 min read
20 notes since April 2026
The archive
Signal Notes is where I think out loud. Each piece breaks down a single marketing or AI topic, drawing from live client work, hands-on testing, or new research I'm currently digging into. Every note either hands you something to put to work or something I found too interesting to sit on. Usually both.
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