About
The man behind Haney Strategy.
I'm Jim Haney. I've spent my career working across sales, marketing, technology, and AI, usually on the same problem from different seats. I help SMB and mid-market companies pull that scattered work into one system that actually drives revenue.
All Signal. No Noise.
Jim Haney
Founder, AI Advisor & Fractional CMTO
- 26
Years across sales, marketing, technology, and AI
- 4
Functions bridged daily: marketing, sales, technology, and AI
Months of hands-on AI build experience
As of July 1, 2026
Where this usually starts
You have momentum. The system hasn't caught up.
Most companies I work with are not starting from zero. You have customers, a product or service that delivers, and a team with real ambition. What you do not have yet is a go-to-market system where the pieces actually connect.
- Your marketing stays busy, but you can't draw a straight line from it to revenue.
- Your sales team works hard without the message, the tools, and the follow-up that would make it easier.
- You've paid for technology your team has not fully adopted.
- AI is on every agenda and inside almost none of your workflows.
None of these is the real problem. The real problem is that they are treated as separate, when growth depends on them working as one.
The whole board
Most careers live in one function. I have run all four.
Marketing, sales, technology, and AI. I have worked inside each of these, which is why I can see where they hand off to each other, and where growth quietly stalls in the gaps between them. Same four you just read about, from the other side of the desk.
Marketing
Relevance earns revenue.
Brand, content, and campaigns earn their keep when they build real relevance and trust with the right buyers, and connect to how you make money. I keep marketing tied to the relationship and to the number.
Sales
Trust beats tactics.
Your team does not need the flavor of the month. They need durable enablement, the message, the tools, and the follow-up, that sharpen every conversation and build real trust with the buyer.
Technology
Adoption is the real implementation.
A system no one trusts is shelfware. I make the tools something your team uses, not another login they avoid.
AI
The model is the easy part.
The real win is foundational tools and workflows that make your team measurably more efficient. AI should augment and improve how the work gets done, not become the work, and that is where I put the time.
Most people spend a career in one of these seats. I have worked all four, so I see the seams the handoffs hide. Connecting them is the whole job.
How I plug in
You don't get a fixed package. You get what the work needs.
The model flexes because the problem does. Depending on where you are, I can step in any of five ways, or move between them as things change.
- 01
Lead the strategy
Own the roadmap and the direction.
- 02
Execute the work
Build it myself, sleeves up, until it ships.
- 03
Work alongside your team
Add senior range without adding a full-time seat.
- 04
Guide your partners
Get more out of the agencies and vendors you already pay.
- 05
Advise your leadership
Ask the hard questions and help you decide what not to do.
However it starts, the goal is the same: the right work, actually shipped, adopted, and measured.
A more personal note
I am a builder by nature.
I like taking things apart to see how they work, then putting them back together better. That is true across marketing, sales, technology, and AI, and it is true away from the desk.
I am based in Spring Hill, Tennessee, with my wife and our two kids, and I coach youth robotics. The through-line is the same at the table and at home: connect people, process, and technology until something that felt stuck starts moving.
That is not a side note. It is why this company exists, and why I stay in the work with you instead of handing you a deck and walking away.
“Jim is one of the most forward-thinking marketing leaders I've ever worked with, combining deep marketing expertise, strong technical skills, and sharp business acumen. He has a unique ability to see the bigger picture and align strategies to deliver results that truly make an impact.”
Billy TurnerSVP, Managed Services at Secur-ServPeer trust
Peers who have seen the work.
“Jim's expertise in AI and marketing is exceptional. He has successfully integrated AI into marketing workflows, enhancing efficiency and maintaining the human element in AI-driven processes.”
Natalie SuarezCybersecurity Advisor at Huntress“Frankly put, Jim is a star. Jim possesses an unmatched work ethic that never allows him to fall a step behind. This work ethic, coupled with an unbridled creativity, allows Jim to shine bright. I provide him with the highest possible recommendation.”
Guy Barron, SPHRCHRO & Partner at Fidelity Building Services GroupStart where the friction is
Bring me the part that's stuck.
You don't need it all figured out. Bring the goal you can't seem to reach, the work that keeps stalling, the friction you can feel but can't name. I'll tell you where the signal is, what is in the way, and whether I'm the right person to help you move it.