Who I serve
I work with
established
B2B businesses
and nonprofits.
For 27 years I’ve worked across sales, marketing, technology, and AI, in small and midsized businesses and Fortune 500 environments. Whatever you run, you work with me directly.
Find your organization.
You’ve built something other businesses rely on.I help the right buyers find you, understand you, and choose you.
I can lead your marketing, working with you or the team you already have, or take on the one project that matters most right now.
Career recommendation
“Jim is the perfect mix of sales and marketing with a solid handle on the business.”
Frank Borovsky
Principal, Digital Consulting & Advisory Services
When three proposals look alike, price decides.I help MSPs show the difference long before the proposal.
I came up in managed IT, and I led a sold-out AI workshop for 120 MSP leaders at IT Nation Connect 2025.
Career recommendation
“From marketing to technology and now AI, he puts all three to work driving the buying cycle.”
Dave Moorman
MSP Founder and Owner, Former President of Novatech
Your MIF is the best growth market you have.I help dealers win more of every account in it, and new accounts beyond it.
I’ve led marketing inside dealerships and run dealer campaigns across the major OEMs.
Career recommendation
“What sets Jim apart is his range. I watched him do it firsthand at ESI, where he built the marketing for our print and IT services business and made it work at the dealership level.”
Anthony Lane
Former General Manager, Xerox Global IT Services
The plan has a number and a date.I lead marketing that answers to both, through acquisitions, rebrands, and leadership changes.
That means a marketing plan tied to the value-creation plan, one brand as companies join, and reporting the board can read.
I’m working inside several PE-backed companies today.
Every hour your staff spends on marketing is an hour away from the mission.I help nonprofits make each one count.
I can lead the marketing beside your team, or take on one project: search visibility, Claude training for your staff, or a new website.
Work you can inspect
yorkgiving.com, which I designed, built, and helped write for a food pantry’s holiday meal program.
More than one can apply. A PE-backed company may also be an MSP or a dealer.
Let’s talk about what you’re building.
Bring what you run and what needs to change. You’ll leave the call with a straight answer on where to start, whether or not that’s with me.
60 minutes, directly with Jim. No preparation needed.
Prefer email? jim@haneystrategy.com