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Haney Strategy

Who I serve

Built for your size. Fluent in your channel.

I work across SMB and mid-market B2B. Start with the size that fits your business, or go straight to a channel I have worked inside for years, where we skip the background and spend the time on growth.

Grounded across SMB, mid-market, and Fortune 500 B2B environments.

Start with your size

Small Business

One senior seat for marketing, technology, and AI, without the full-time hire.

How I work with small business

Mid-Market

The team you built, aligned around the growth number that matters.

How I work with mid-market

Where the depth runs deepest

Office Technology & Print Dealers

Your installed base is your next growth market.

How I work with dealers

Managed Service Providers

Marketing and AI that scales the MSP you built, pointed at MRR.

How I work with MSPs

Private Equity Portfolios

The fractional marketing and AI seat for your value creation plan.

How I work with PE portfolios

From the inside

I know these channels like the back of my hand.

From owner-led dealerships to a global IT services rollout, the depth behind each door was built by doing the work. Here is that range, in the words of the executive who ran both ends of it.

What sets Jim apart is his range. I watched him do it firsthand at ESI, where he built the marketing for our print and IT services business and made it work at the dealership level. He then carried that same command to the global stage, leading the marketing for Xerox IT Services and helping launch it across the United States, Europe, and Canada, the same business I would later lead as General Manager of Xerox Global IT Services.

Anthony Lane

Anthony Lane

Former General Manager, Xerox Global IT Services

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Years across sales, marketing, technology, and AI

26

Years across sales, marketing, technology, and AI

MSP leaders trained on AI at IT Nation Connect

200+

MSP leaders trained on AI at IT Nation Connect

Major OEMs with dealer campaigns run across them

10

Major OEMs with dealer campaigns run across them

Not on the list?

The work travels well beyond these channels.

The five doors above are the deepest paths in, not the limits of who I help. If you are an SMB or mid-market B2B company with a growth problem, book an introductory call and let's talk.