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Haney Strategy

Services

Marketing leadership. Focused projects. A clear place to start.

Hire me to lead marketing as your fractional CMO, mentor your marketing leader, or take on a search visibility, AI workflow training, or website project.

For established small and midsized B2B businesses.

Compare the servicesBook an Introductory Call

Choose the help your business needs.

Ongoing leadership

Fractional CMO

Marketing still lands on your desk.

I set marketing priorities, lead the work with your team and partners, and contribute directly within our agreed scope: from positioning and campaigns to sales support, marketing systems, and practical AI for marketing and sales.

Ten hours of my time reserved each week.

  • $8,500/month on a six-month term.
  • $7,500/month with a twelve-month commitment.

Major builds and work beyond the agreed capacity are scoped separately.

Explore Fractional CMO

Initial 90 days

Marketing Mentorship

You value your marketing leader and want to invest in their growth.

$3,000/month

Weekly one-to-one mentorship for your marketing manager, director, or VP. We build marketing skills, commercial judgment, technical confidence, and leadership around their development priorities.

Meet weekly for 60 minutes, with preparation and focused feedback. Weekday Slack support and company progress conversations keep the relationship connected.

View details & pricing
Focused projects

  • Search & AI Visibility

    Buyers struggle to find or understand your business.

    Find the gaps in how your business appears in search and AI answers. Start with a documented review, then put agreed improvements into place on a suitable existing website.

    You receive

    Evidence, priorities, and an implementation brief. The Foundation adds agreed page and supporting improvements, with verification and re-testing.

    Investment

    $2,500 Visibility Review. Credited in full toward the $10,000 total Search & AI Foundation.

    Foundation: 90 days for assessment and implementation, with an included re-test 90 days after the agreed work goes live.

    Explore Search & AI Visibility

  • AI Workflows for Marketing & Sales

    AI experiments haven’t become repeatable work.

    Build and test three documented AI workflows for one marketing, sales, or account-management team. Your people practice, review the outputs, and demonstrate the work. A focused fit for MSPs, office technology dealers, and related technology service businesses.

    Investment

    One team. Four weeks. $6,500.

    Start with one workflow over two weeks for $1,750. That payment applies toward the full program if you continue.

    Explore AI Workflows

  • Website Rebuild

    Your website has fallen behind your business.

    Build a site around what your buyers need to understand before they contact you. I handle the strategy, writing, design, and build, with a clear scope and ownership from day one.

    Investment

    From $5,000. Larger builds from $15,000.

    A fixed written quote and agreed timeline before work begins.

    Explore Website Rebuild

Not sure which fits?

  • Who should lead the work?

    Choose Fractional CMO when you need me to set direction and lead the work. Choose Marketing Mentorship when your marketing leader owns the work and wants to strengthen their skills and grow as a leader. Choose a focused project when you need a defined improvement delivered.

  • Search visibility or a website rebuild?

    Search & AI Visibility improves a suitable existing website and the information around it. A rebuild addresses a site that needs more substantial changes to its structure, message, or build. If a Visibility Review points to a rebuild, its $2,500 fee can credit toward that separately quoted project.

  • Can the services work together?

    Yes. Website, visibility, and AI priorities can connect to a broader marketing plan. Each engagement has an agreed scope. Major projects have their own pricing, and you can hire me for a project without an ongoing fractional relationship.

Let’s work out where to start

“He can sit down with a sales leader and map out a strategy for an account, a team, or an entire region — and then go forward and execute on it.”

Mike DaneMike Dane, Former VP of Marketing at Flex Technology GroupSee more recommendations

Questions before we start.

What is included in Fractional CMO, and what is scoped separately?
We agree on priorities, responsibilities, and deliverables that fit ten hours of my time each week and the resources available. Major website builds, CRM migrations, extensive data cleanup, and work beyond the agreed capacity are scoped separately. Media, software, and additional agreed resources cost extra.
Can you work with my existing team or agency?
Yes. I work with your team, agencies, and technology partners, with clear responsibilities and an agreed plan. Your business retains the decisions about budgets, pricing, and commitments.
Can we start with a smaller engagement?
Yes. A $2,500 Visibility Review provides an independent diagnosis and implementation brief. AI Workflows for Marketing & Sales can begin with one workflow over two weeks for $1,750, credited toward the full $6,500 engagement if you continue. The right starting point depends on what you need to improve.
What happens after a project finishes?
Each project has its own completion and follow-up terms. Search & AI Foundation includes a re-test 90 days after the agreed work goes live. AI Workflows for Marketing & Sales includes documented workflows, a team demonstration, a scorecard, a 45-minute manager review 30 days later, and up to one hour of workflow adjustments in the full program. Website work includes the handoff and follow-up defined in its scope. Any additional work is agreed separately.
What if we want to invest in our marketing leader’s development?
Marketing Mentorship provides weekly one-to-one time with me, a development plan shaped with the participant, and support between meetings. We can work across marketing, business acumen, technology, and people leadership. The initial engagement is 90 days at $3,000 per month, with progress conversations agreed with the participant and company.
How do we decide which engagement fits?
Tell me what you want to accomplish and who is involved today. Fractional CMO brings me into the operating leadership role. Marketing Mentorship develops the person in that role. A focused project delivers an agreed piece of work. We will discuss the fit, responsibilities, and investment before you decide.

Let’s work out what’s worth doing next.

Tell me what you want to improve and what is in place today. We’ll discuss which engagement fits, what the work would require, and whether the investment makes sense.

Book an Introductory Call

60 minutes, directly with Jim. No preparation needed.

Prefer email? jim@haneystrategy.com