Workshop
Turn Your LinkedIn Profile Into a Pipeline Machine
Your sales team has LinkedIn accounts. They're not using them. Or they're using them wrong. This workshop changes that in a single day. Practical, hands-on training that transforms LinkedIn from a digital resume into your most consistent source of qualified conversations.
The Opportunity
LinkedIn is the #1 platform for B2B sales engagement. But most sales professionals treat it like a resume site or ignore it entirely.
Buyers are researching sellers on LinkedIn before the first call. What they find either builds trust or raises doubt.
Social selling isn't about posting inspirational quotes. It's about systematically building relationships, demonstrating expertise, and creating inbound conversations with qualified prospects.
Companies with sales teams actively social selling on LinkedIn report shorter sales cycles, higher win rates, and more qualified pipeline.
The Curriculum
Profile Optimization
Transform every team member's LinkedIn profile from a resume into a client-facing trust builder. Headline formulas that communicate value, not just title. Summary sections that speak to your buyer's problems. Done live during the workshop; everyone leaves with an optimized profile.
Content Strategy for Sales
What to post, how often, and why. Content frameworks that position your team as trusted advisors without feeling like marketing. How to comment strategically to build visibility with target accounts. Content planning templates they can use immediately.
Social Selling Methodology
The systematic approach to using LinkedIn for pipeline development. Connection request strategies that get accepted. Messaging sequences that start conversations without being salesy. How to identify buying signals in LinkedIn activity.
Integration with Sales Process
How LinkedIn social selling connects to your existing sales process, CRM, and marketing efforts. Tracking and measurement. Weekly time commitment and routines that make it sustainable. How to use AI tools to scale LinkedIn efforts without losing authenticity.
Formats & Pricing
Half-Day Workshop
3-4 hours · Virtual or in-person. Up to 20 participants.
$3,500 - $5,000
Best for: Teams that need profile optimization and a social selling framework they can implement immediately.
- ✔Live profile optimization
- ✔Content strategy framework
- ✔Social selling playbook
- ✔30-day action plan
Full-Day Workshop
6-7 hours · Virtual or in-person. Up to 20 participants.
$5,000 - $7,500
Best for: Teams ready for deep implementation including hands-on practice, role-playing, and personalized coaching.
- ✔Everything in the half-day
- ✔Live practice sessions
- ✔Individual profile reviews
- ✔Custom content templates
- ✔60-day action plan with check-in call
Executive Session
90 minutes · Virtual or in-person. Up to 10 participants.
$2,500 - $3,500
Best for: Leadership teams and executives who want to build personal brand visibility and thought leadership.
- ✔Executive profile optimization
- ✔Thought leadership content strategy
- ✔Time-efficient posting framework
What affects the price: team size, format (virtual vs. in-person), travel requirements, and whether custom content templates are included. See full pricing details.
Ideal Fit
Who This Is For
B2B sales teams that know they should be using LinkedIn but aren't
MSPs and office technology dealers where the sales team is the primary client relationship
Companies where marketing generates content but sales never uses it
Leadership teams that want to build executive visibility and industry authority
Any B2B organization where trust and relationships drive revenue
Common Questions
Is this workshop virtual or in-person?
Both options are available. Virtual workshops are conducted via Zoom with screen sharing and breakout rooms. In-person workshops can be held at your location.
How many people can participate?
Up to 20 for the half-day and full-day formats, up to 10 for executive sessions. Larger teams can be accommodated with multiple sessions.
Do participants need LinkedIn Premium?
No. The strategies work with free LinkedIn accounts. Premium and Sales Navigator are beneficial but not required.
What's the ROI of social selling training?
Companies with formal social selling programs report 40-50% more pipeline from LinkedIn and 28% shorter sales cycles. Results vary by industry and team commitment.