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Research-backed thinking on AI and marketing for mid-market B2B companies. No hype. No vendor agenda.

$Jim Haney speaking on stage about fractional CMTO leadership for mid-market B2B companies$

The Fractional CMTO Model: Why B2B Mid-Market Companies Are Hiring One Leader Instead of Two

A fractional CMTO combines marketing strategy and technology execution under one leader. Here's why mid-market B2B companies and PE portfolio companies are choosing this model over hiring a separate CMO and CTO, and what it means for cost, accountability, and speed.

Fractional Leadership · 18 min read · Apr 2026

B2B company website content being extracted and cited by multiple AI search platforms in navy and amber

AI Strategy · 15 min read · Apr 2026

How to Make Every Major AI Search Engine Recommend Your B2B Company in 2026

ChatGPT cites only 15% of the pages it retrieves. Perplexity cites sources 97% of the time but favors specific content patterns. Here are seven proven tactics to get your B2B company cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews, with the technical details that actually matter.

Business executives frustrated by inaccurate CRM dashboard data on a large monitor

B2B Sales · 14 min read · Apr 2026

Why Your CRM Is Lying to You (And the 3 Fields That Fix It)

76% of CRM users say less than half their data is accurate. The problem isn't the software. It's discipline around three specific fields that turn a CRM from a digital Rolodex into a revenue intelligence system: lead source, loss reason, and next step date.

Jim Haney holding the Office Technology Dealers AI Transformation Playbook

Industry · 22 min read · Apr 2026

Office Technology Dealers: AI Transformation Playbook for 2026

Office technology dealers that embed AI into their service stack in 2026 will own the next decade of recurring revenue. This playbook maps the five-layer transformation from traditional copier dealer to AI-enabled technology services provider, with revenue models, OEM strategies, and a 90-day execution plan.

Jim Haney presenting marketing pipeline ROI dashboard to CFO and executive team in a boardroom

B2B Marketing · 16 min read · Apr 2026

How to Build a Marketing Pipeline That Your CFO Actually Respects in 2026

Most marketing pipelines fail the CFO test not because the numbers are bad, but because the numbers don't speak finance. Here's how to build a pipeline that connects every marketing dollar to revenue contribution, uses shared definitions with sales and finance, and survives a board review without an asterisk.

Modern glass conference room at golden hour with city skyline and strategic planning materials on the table

Fractional Leadership · 14 min read · Apr 2026

What a Fractional CMO Actually Does (And Why the Timing Might Be Right for Your Business)

A fractional CMO is a senior marketing executive who works with your company part-time, providing the strategic leadership of a full-time hire without the full-time cost. But the more useful question is not what the title means. It is what changes when that layer is in place, and what is missing when it is not.

Abstract illustration of a search bar dissolving into AI chat bubbles in navy and amber

AI Strategy · 14 min read · Apr 2026

The Death of the Search Box: What AI Search Means for B2B Companies in 2026

Google's share of search dropped from 89% to roughly 70% in the US when you count all search-like platforms. AI search platforms now process billions of queries daily, and they convert at rates traditional search cannot touch. Here is what mid-market B2B companies need to do now to stay visible where buyers are actually looking.

Cinematic golden chess king piece on a strategic blueprint surface with silver pieces in soft focus behind it

AI Strategy · 9 min read · Apr 2026

Is Your Company Ready for AI? 7 Questions to Ask Before You Spend a Dollar

Most companies are not ready for AI, and spending money before assessing readiness is the primary reason 72% of organizations report breaking even or losing money on AI investments. AI readiness is not about the technology. It is about data quality, workflow clarity, team capacity, and leadership alignment. Here are 7 diagnostic questions that separate companies positioned to succeed from those burning budget on hype.

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