The Work Speaks. Here Are the Numbers.

Challenge

Novatech, a $150M+ print technology and managed services provider, had strong technical capabilities but no marketing department, no demand generation engine, and no formalized buyer journey. IT services revenue sat at $8M with no systematic approach to scaling it.

Approach

Built the marketing department from the ground up as VP of Marketing. Created a demand generation engine, CRM strategy, and a documented buyer journey nurture sequence. Connected every marketing activity to pipeline metrics with monthly reporting to leadership.

Results

• ✔️IT services revenue grew from $8M to $25M
• ✔️Qualified lead flow increased 5X
• ✔️LinkedIn presence expanded 10X
• ✔️Documented buyer journey nurture sequence built and operational
• ✔️Marketing systems contributed directly to PE exit (acquired by Perpetual Partners)

Challenge

Xerox was building and scaling its IT Services, Cybersecurity, and Workflow Automation offerings across the United States, United Kingdom, and Canada. The division needed a complete go-to-market engine: lead generation, SEO, sales enablement, public relations, and demand generation infrastructure across three countries with different market dynamics.

Approach

Owned end-to-end marketing for IT Services, Cybersecurity, and Workflow Automation as Global VP, IT Services Marketing. Built the full GTM stack: demand generation programs, SEO strategy, sales enablement toolkits, PR campaigns, and cross-regional content strategy. Led a team of marketing leaders and SMEs alongside business leaders in the IT Division.

Results

• ✔️Launched and scaled IT Services marketing across US, UK, and Canada
• ✔️Grew organic traffic 3X
• ✔️Built end-to-end GTM infrastructure from demand gen through sales enablement
• ✔️Led marketing leaders and SMEs across three regions
• ✔️Full GTM package: lead gen, SEO, sales enablement, PR, content strategy

Challenge

Hoffman Homes for Youth, a nonprofit founded in 1903 providing behavioral health and educational services for individuals ages 6-21, needed a complete digital transformation. Their existing web presence did not reflect the quality of their Joint Commission-accredited programs and made it difficult for families in crisis to find the information they needed.

Approach

Designed and built hoffmanhomes1910.org from scratch as a custom Next.js application. No templates, no WordPress, no page builders. Full ownership of code, design direction, and build, with client collaboration on content and direction.

Results

• ✔️Production-grade custom Next.js application, zero templates
• ✔️Comprehensive schema markup: Organization, MedicalOrganization, FAQPage
• ✔️WCAG accessibility compliance with semantic HTML
• ✔️7+ program landing pages with structured content
• ✔️Crisis resource integration for families in distress
• ✔️Impact metrics visualization (89% successful discharge rate, 4,834 creative therapy sessions annually)
• ✔️Designed, built, and launched in 3 months

Challenge

The managed services industry was experiencing rapid AI curiosity but widespread implementation paralysis. MSP owners and executives wanted practical guidance on building AI workflows, not theoretical presentations.

Approach

Designed and led a 4-hour hands-on workshop on building custom AI workflows at IT Nation Connect, the premier MSP industry conference. Attendees built working workflows during the session. Participated in AI panel discussions at both 2024 and 2025 events.

Results

• ✔️130 MSP leaders attended the 4-hour workshop (out of 5,000+ conference attendees)
• ✔️Invited speaker (not applicant)
• ✔️Panel participant at IT Nation Connect 2024 and 2025
• ✔️Repeat invitation expected for 2026