The Links I Actually Click

McKinsey

The business case benchmark. 1,900+ executives across 105 countries on what AI is actually delivering and what's stuck in pilot purgatory. If you need to know where the competitive pressure is building, the stat you need is in here.

Gartner

The calibration tool. Maps where AI technologies actually sit on the maturity curve, from Innovation Trigger to Plateau of Productivity. Prevents you from over-investing in hype and under-investing in what's proven. Paired with Stanford and McKinsey, you have the full analytical triangle.

Andrew Ng / DeepLearning.AI

Andrew Ng is the most trusted voice in applied AI. Weekly, curated, educational. He connects research breakthroughs to real-world implications without overhyping either. Pair it with The Rundown: one for daily headlines, one for weekly depth. Different brain, same week.

Ben Tossell

Ben Tossell built and sold companies before he started writing about AI, so the business model questions actually get asked. Weekly deep-dives on how organizations are generating real revenue from AI, not just experimenting with it. Founder-to-founder lens.

Gavin Purcell & Kevin Pereira

The most entertaining way to stay current on AI. Gavin Purcell (Emmy-winning Tonight Show showrunner) and Kevin Pereira (G4TV) cover weekly AI news and tools with genuine wit, accessible enough for total beginners, substantive enough for practitioners. If AI news feels like drinking from a firehose, this is the podcast that makes it feel manageable. New episodes every Friday.

Peter Diamandis

The bigger-picture lens. Peter Diamandis, founder of XPRIZE and Singularity University, hosts weekly conversations with builders, investors, and technologists (Eric Schmidt, Ben Horowitz, Ray Kurzweil) on where exponential technology is taking civilization. Less about this week's model release, more about the 10-year arc. The strategic counterweight to staying in the weeds.

Andrew Ng / DeepLearning.AI

The course I point every non-technical leader to, first. Six hours. No code required. Built for people who need to make AI decisions, not build AI systems. Complete this before your next AI budget conversation. It shifts your credibility in the room immediately.

Anthropic

Built by the people who built Claude. Model-specific, hands-on, and more actionable than any third-party prompt guide, because it's written from the inside. If Claude is your primary AI tool, this is your primary playbook. Not optional.

DAIR.AI

The most comprehensive prompt engineering reference that exists. Model-agnostic, community-maintained, used by researchers worldwide. Covers everything from basics to agentic AI workflows. Bookmark it. You'll return to it for months.

Paul Roetzer

Paul Roetzer has been writing about AI in marketing longer than almost anyone. The most focused resource at the intersection of AI and marketing strategy: the annual State of Marketing AI Report, the MAICON conference, the podcast. If you lead marketing in 2026, this is required reading.

Rand Fishkin

Rand Fishkin left Moz to build a better way to understand audiences, and the blog that accompanies it is a masterclass in contrarian, evidence-based marketing thinking. He challenges attribution myths, platform narratives, and lazy assumptions. Worth reading even when you disagree with him.

Lenny Rachitsky

Former Airbnb product manager. 1M+ subscribers. Covers growth strategy, product, and AI from someone who has operated at scale, not observed it from the sidelines. The benchmark interviews alone are worth the subscription. Data-driven, practitioner-sourced, consistently actionable.

Ann Handley

Ann Handley wrote the book on content marketing, literally. Total Annarchy is her biweekly newsletter on writing, brand voice, and marketing craft. In a world of AI-generated everything, her work is the persistent reminder that distinctiveness and voice are the actual competitive moat.