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Haney Strategy

Who We Serve

For MSPs, office technology dealers, and the owners who run them.

I work with a specific kind of business: independent MSPs and office technology dealers, led by an owner who carries the marketing and AI decision.

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The fit

The businesses I work with best.

Three profiles, one through-line: an owner-led B2B business where growth is the open question and the marketing has not caught up to the service.

  • MSPs, $5M-$100M

    Independent managed service providers with a real book of recurring revenue, a growth goal, and a marketing function that has not kept pace with the service.

  • Office technology dealers, $10M-$250M

    Imaging and office technology dealers diversifying into managed services and IT, where the go-to-market still sells hardware first.

  • The hands-on owner

    The owner, principal, or president who still carries the growth number personally, and wants a peer who has carried it too.

The honest fit

Where I am not the right call.

Naming the wrong fit up front respects everyone's time. If one of these sounds like you, a different kind of help will serve you better, and I will say so on the first call rather than after a signed agreement.

This is built for you if

  • You want a senior leader who will challenge the plan, not a vendor to hand a task list to.

  • Fit and outcomes decide it, and you want the work pointed at the growth number.

  • You want AI pointed at a real business result, not adopted for a headline.

  • You can give real diagnosis and execution the time the work actually takes.

This is not the right call if

  • You want a marketing vendor to hand a task list to, not a senior leader who will challenge the plan.

  • You are running this as a competitive bid, where price decides it over fit and outcomes.

  • You want AI adopted for its own sake, as a headline, rather than pointed at a real business result.

  • The work needs to start and finish this week. Real diagnosis and execution take a little longer than that.

FAQ

Common questions

We are not an MSP or a dealer. Can you still help?
Often, yes. The focus is the channel because that is where I have the deepest pattern recognition, but the work applies to most SMB and mid-market B2B companies. If you are outside the channel, the first call is where we figure out whether the fit is real. I will tell you straight.
Our business is smaller than the ranges you list. Are we too small?
Not necessarily. The ranges describe where the fit is most common, not a hard cutoff. The Strategic Roadmap is a low-commitment way to test the fit, and the engagements are sized to the business in front of me. If you are genuinely too early for this, I will say so rather than sell you something.
We are larger than your ranges. Does that change anything?
It can. Past a certain size the right answer is often a full-time executive hire, not a fractional one, and I will tell you if that is the case. When a larger business wants fractional senior leadership for a specific mandate, the work still fits. The call is where we sort that out.

Next step

Let's find out if we are a fit.

Book an introductory call. The fastest way to know whether this is right is a straight conversation, and that is exactly what the call is.

Book an Introductory Call