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Haney Strategy

For MSPs

Marketing and AI leadership built for how MSPs actually grow.

You built a strong MSP. The growth ceiling is usually marketing and AI leadership, and that is exactly what I bring to the table.

Book an Introductory CallSee all engagements

Where MSP owners get stuck

The growth problems every MSP owner knows.

If you have run an MSP for any length of time, you have lived at least three of these. Here is what they look like, and what changes when senior marketing and AI leadership is at the table.

Where the growth stalls

  • Referrals and word of mouth built your business. They also cap it. There is no repeatable engine bringing new clients to your door.

  • Marketing ships campaigns and the CRM fills with noise. What is actually working, and what to do more of, stays a guess.

  • You want stronger MRR, better attach, and higher-value contracts. The sales and marketing motion has not caught up to that goal.

  • Your clients are asking what AI means for them. A shrug is a gap, and it is a gap a competitor will be happy to fill.

What changes with leadership in place

  • A repeatable engine that brings new clients to your door, sitting alongside the referrals that built the MSP.

  • A pipeline you can read, where the campaigns that work are clear and the budget follows the results.

  • A sales and marketing motion pointed straight at MRR, attach rate, and higher-value contracts.

  • A clear AI point of view your clients can hear, so the question becomes a reason they stay, not a reason they leave.

Ways to work together

Where MSP owners start with me.

Three ways in, ordered the way most owners move through them: a roadmap to find the path, leadership to walk it, a sprint to ship a specific build.

  1. Start here

    Strategic Roadmap

    A two-week deep dive that tells you exactly where marketing and AI fit your MSP, and in what order. Leadership interviews and a stack assessment. A prioritized plan, not a 40-page audit. Quick wins your team can run in the first 30 days.

    See the Roadmap →

  2. Go further

    Fractional CMTO Retainer

    Senior marketing and technology leadership in your MSP's weekly cadence, owning the growth number. A senior leader setting marketing and AI direction. Execution alongside your team, not just advice. Outcomes tied to MRR and pipeline.

    See the retainer →

  3. Ship something

    Project Sprints

    A fixed-scope build for when you already know what your MSP needs shipped. Website rebuilds, CRM cleanups, AI workflow rollouts. Fixed scope, fixed timeline, fixed price. Shipped in 30 to 60 days.

    See Sprint examples →

From the channel

Trusted across the MSP channel.

Jim is one of the most forward-thinking marketing leaders I've ever worked with, combining deep marketing expertise, strong technical skills, and sharp business acumen. He has a unique ability to see the bigger picture and align strategies to deliver results that truly make an impact.

Billy Turner, SVP, Managed ServicesBilly Turner, SVP, Managed Services

His knowledge of fusing AI into marketing strategies is truly impressive, and his expertise shines through in every session. What sets Jim apart is his genuine kindness and willingness to go the extra mile.

Bri Allen, Group Manager, Partner MarketingBri Allen, Group Manager, Partner Marketing
See more peer recommendations →

FAQ

Common questions

Do you only work with MSPs?
No. I work with SMB and mid-market B2B companies broadly. MSPs are a focus because I have spent years in the channel and know how your business actually runs: the MRR model, the service-delivery pressure, the vendor relationships. That context means less time spent explaining your business, and more spent fixing the growth problem.
We already have a marketing person or agency. Where do you fit?
Most MSPs I work with do. I am not a replacement for them, I am the senior leadership above them. I set the direction, make the calls on AI and tooling, and give your marketing person or agency a plan worth executing. When it helps, I run point on the agency too.
Is our MSP big enough for this?
If you have a real business and a real growth goal, yes. The Strategic Roadmap is a low-commitment way to start, and the retainer is sized to what your MSP actually needs. The work is the same caliber whether you are a smaller owner-led MSP or a larger one.

Next step

Let's talk about your MSP's growth.

Book an introductory call. We will talk through where your MSP is, what is capping growth, and the fastest way to fix it.

Book an Introductory Call