Skip to main content
HS

Insights

Signal Notes

Practical thinking on go-to-market (GTM) clarity, marketing effectiveness, CRM visibility, AI leverage, and operating discipline.

Field notes for leaders trying to separate useful growth signal from expensive marketing noise.

Featured Signal Note

Marketing signal problem diagnostic showing fragmented B2B marketing activity filtered into clear go-to-market signal.
Go-to-Market ClarityApril 30, 2026Jim Haney8 min read

You Do Not Have a Marketing Activity Problem. You Have a Signal Problem.

Most B2B companies are not short on marketing activity. The issue is whether that activity is producing useful signal leadership can use to make better go-to-market (GTM) decisions.

Read the note
AI search optimization vs SEO visibility map showing search results connected to AI-generated answers, citations, and source signals.

AI Search

April 30, 2026 / 8 min read

Why AI Search Optimization Is Not the Same as SEO

AI search optimization and SEO overlap, but they are not the same. AI search changes visibility from ranking pages to being understood, selected, cited, summarized, and trusted inside an answer.